Date
January 21, 2026
Venue
Riyadh Marriott, KSA
January 21, 2026
Riyadh Marriott, KSA
After establishing a strong foothold in the Middle East with its inaugural trade show and conference in 2022, UTECH has become a key annual business platform for the regional polyurethane and foam industry. Hosted in Dubai, the event has consistently brought together stakeholders from across the Middle East, Africa, India, and Southeast Asia, becoming the go-to platform for trade, innovation, and dialogue in the sector.
In 2026, UTECH takes a bold step forward with the launch of the UTECH Middle East Foam & Polyurethane (MEFPU) Conference in Saudi Arabia. This special edition will spotlight three core segments driving demand in the Kingdom—Flexible PU Foam, Rigid PU Foam, and Insulation.
Saudi Arabia is undergoing rapid transformation under Vision 2030, shifting its economic foundations beyond oil. The Kingdom has been consistently investing in manufacturing, logistics, tourism, and technology, with the non-oil economy already contributing 52% to the GDP. Major developments like NEOM and the Red Sea Project are driving demand across multiple industries.
PU foam and insulation are key materials in this growth story. Saudi Arabia’s PU foam market, valued at $884.4 million in 2023, is projected to grow to $1.46 billion by 2030 (CAGR 7.5%). Similarly, the insulation materials market, heavily reliant on PU foam, is expected to grow from $664.2 million in 2024 to $1.11 billion by 2033.
Theme: Driving Sustainable Innovation in PU, Foam, Adhesives, & Insulation for Smarter Economies in the Middle East & Africa
As MEA drives toward smarter, greener growth, the demand for high-performance PU solutions is soaring. This year’s theme highlights AI, automation, and sustainability powering next-gen industries, aligned with goals like UAE Net Zero 2050.
Vice President
Taj Chem
CEO
AlexForm
BDM – Middle East & North Africa, Bostik
Editor, Urethanes Technology International
MD, AC, Heating, and Refrigeration Institute
GM
IP Harwal Polymer
Interplast
Regional Commercial Leader, Momentive
UTECH MEFPU-ASB Expo 2025 is the Middle East’s leading platform for polyurethane innovation. This edition features cutting-edge foam formulations, advanced adhesives, high-performance sealants, and breakthrough bonding technologies across construction, automotive, packaging, and refrigeration. The Sandwich Panel and Thermal Insulation Pavilion showcases energy-efficient systems and materials transforming modern building solutions. Live demos and interactive exhibits highlight real-world performance.
A 3-day technical conference brings expert insights on sustainability, trends, and next-gen tech. Connect with procurement heads, technical leads, and OEM decision-makers from across the region. Fast-track partnerships, explore new markets, and compress months of business into three powerful days. Don’t miss it.
Celebrating the completion of the 2nd edition of UTECH MEFPU Expo 2023! Our trade show in the vibrant city of Dubai turned out to be a huge success. It was an amalgamation of ideas and innovations coming together from various players in the foam and PU industry.
Ravinder Puri serves as the Vice President of the Polyurethane Division at Taj Al Mulook (Tajchem), a leading chemical distributor across the EMEA (Europe, Middle East, and Africa) region. With over a decade of experience in the polyurethane and specialty chemicals sector, he plays a pivotal leadership role in driving commercial growth, technical innovation, and strategic partnerships across key industries such as insulation, construction, automotive, and general manufacturing.
Recognized for his deep understanding of polyurethane systems, Ravinder bridges product innovation with evolving market needs. At Tajchem, he leads regional business development, manages key customer relationships, and oversees a dynamic, multinational team — all while collaborating closely with global partners to deliver sustainable, high-performance solutions tailored to the region’s demands.
His global outlook, shaped by extensive experience across the EMEA region, enables him to effectively navigate diverse commercial environments and contribute to Tajchem’s international growth.
Founded in 1989, Taj Al Mulook (Tajchem) ranks among the top 10 chemical distributors in the MEA region. The company continues to expand its footprint into Latin America and Europe, delivering high-quality chemicals and raw materials to manufacturers through strategic vision, committed leadership, and tailored customer-focused solutions
Khaled joined Baalbaki Chemical Industries (BCI) in 1996 and currently serves as Managing Director of BCI Arabia for Industry in the Kingdom of Saudi Arabia. Between 2019 and 2021, he was the Commercial Director, overseeing Business Development and Key Accounts Management.
With nearly three decades of experience in the polyurethane industry, Khaled has led major operations across the region. In 2005, he established BCI’s first rigid polyurethane system in the UAE. From 2008 to 2015, he served as General Manager of BCI Gulf’s polyurethane system house. Most recently, in 2024, he established BCI’s state-of-the-art rigid system house in Riyadh, with an annual production capacity of 40,000 metric tons.
Khaled’s expertise spans production, processing, development, and sales across nearly all polyurethane segments, including rigid, flexible, footwear, coatings, and adhesives — from formulation to finished products. He is also experienced in upstream businesses, including aromatic and aliphatic polyesters and isoprepolymers for rigid systems, elastomers, and coatings.
He has worked extensively across markets in the GCC, the United States, Europe, the Middle East, Africa, and Asia. Khaled holds a Bachelor of Science in Analytical and Industrial Chemistry, graduated with distinction from Beirut Arab University, Lebanon and has completed numerous advanced technical trainings and executive education programs at the American University of Beirut, Lebanon and other leading business institutes, focusing on finance, strategy, leadership, and sustainability.
Ashutosh Joshi is the Business Development Manager – Middle East & North Africa at Bostik, with 22 years of experience in the construction industry. A specialist in construction chemicals, he focuses on sealing, bonding, and wall & floor solutions across the MENA region. At Bostik, Ashutosh leads regional business development, overseeing supply chain, sales, and customer support while driving strategic partnerships and market responsiveness. He is also spearheading efforts to establish a regional manufacturing facility. Previously, he held key roles including Regional Business Development Manager (EMEA) at Sika AG and Managing Director – Qatar at ParexGroup, where he led manufacturing and sales. Ashutosh holds a B.Tech in Civil Engineering from Punjab University and an MBA in International Business from Madonna University. Outside work, he enjoys traveling and exploring the world by road.
Mr. Nabil Shahin brings over 25 years of experience in the HVAC industry, having held senior technical and commercial leadership roles with leading global HVAC companies. His expertise spans product R&D, design, testing, manufacturing, and marketing, with a strong focus on energy efficiency and regulatory compliance.
He possesses in-depth knowledge of international HVAC technologies, standards, and policies across the US, Europe, and the MENA region, and maintains direct engagement with key regulatory and government bodies. Mr. Shahin holds a Master’s degree in Mechanical Engineering from Tennessee State University, USA.
Mr Spyra works as the Executive Director for polyurethane feedstocks and aromatics in the EMEA region for Chemical Market Analytics since 2016. As a key resource within CMA for understanding and providing insights into the petrochemical industry, he works closely with the oil and petchem as well as financial industries. Prior to joining CMA, he worked in the chemical industry in various sales, marketing and global business management roles at IHS, Ineos, Innovene and BP.
A Country Manager KSA at Kingspan insulated Panels with 25 years’ experience in large-scale industrial and projects across KSA.
